What It Takes – Zing Shaw on Diversity in Pro Sports

First it was Donald Sterling and the Los Angeles Clippers. Then the Atlanta Hawks had their own crisis. Race and equity in professional sports have always made headlines, but who are the people responsible for making sure diversity is a strategic priority among the owners and senior leaders in sports? As part of our series “What It Takes,” I talk with Zing Shaw, the chief diversity officer of the Atlanta Hawks, the first diversity executive ever appointed in the NBA. Zing talks about what prepared her to advise senior management and ownership in a crisis, and why it’s important to love the business of sports more than you love the game. Check out Zing’s powerful, yet practical career advice about earning a seat at the table and making it count!