What It Takes – Michelle Slavich, Silicon Valley PR Superstar

What does it take to break into the entertainment industry? What about breaking into Silicon Valley? This week’s Guest Mentor on Protege Podcast has done both and continues to excel as a public relations superstar. Continuing with our series “What It Takes” where we profile amazing achievers, we talk with Michelle Slavich, the Head of Entertainment Communications at Youtube. Michelle reveals how she broke into both the entertainment business and the digital media industry. She also reveals how independent filmmakers, authors, artists and entrepreneurs can use Youtube’s platform and its digital media tools to reach millions of fans and grow their businesses!